Privacy Policy

1. Who We Are

Peak Dale Products Ltd is a UK wholesale supplier of craft and hobby products. For the purposes of UK data protection law, Peak Dale Products Ltd is the data controller for the personal information covered by this Privacy Policy.

Our contact details are:

Peak Dale Products Ltd
Dale Road
Peak Dale
Buxton
Derbyshire
SK17 8BR
United Kingdom

Telephone: 01298 78447
Email: sales@peakdaleproducts.co.uk

2. Personal Information We Collect

The information we collect depends on how you interact with us. It may include:

• Your name and business contact details.
• Your company or organisation name.
• Billing and delivery addresses.
• Email address and telephone number.
• VAT number, where applicable.
• Information you provide about the nature of your business.
• Information about how you found Peak Dale Products.
• Your trade account login and account information.
• Order history, products purchased and delivery instructions.
• Invoices, payment status and transaction information.
• Customer-specific prices or discounts agreed with your business.
• Correspondence you send to us by email or other communication channels.
• Your marketing preferences.
• Information used when assessing applications for credit facilities.
• Technical information such as IP addresses, browser information, cookies and website usage data.

3. How We Collect Your Information

Most personal information is provided directly by you when you:

• apply for a trade account;
• create or use an online account;
• place an order;
• contact us by email, telephone, Facebook Messenger or another communication method;
• subscribe to our email newsletter;
• apply for credit facilities; or
• collect an order from our premises.

We may also obtain business-related information from publicly available sources when reviewing trade account applications, including Companies House and publicly available websites or other online information.

Where a customer applies for credit facilities, we may obtain information from Companies House and Creditsafe to assist us in assessing the application.

4. How and Why We Use Your Information

5. Trade Account Applications

Peak Dale Products is an account-based wholesaler. When you apply for a trade account, we use the information supplied in your application to assess whether your business is suitable for an account.

As part of this process, we may check publicly available information about your business, including your online presence and information available through Companies House.

Trade account applications are reviewed manually. We do not use solely automated decision-making to determine whether an application is accepted.

6. Credit Accounts

Some established customers may be offered the opportunity to apply for credit facilities.

When assessing a credit application, we may review information held by Companies House and obtain business credit information from Creditsafe.

This information is used to help us assess creditworthiness, establish suitable credit terms and manage our financial risk.

Credit decisions are made manually by Peak Dale Products. We do not rely solely on an automated system to decide whether credit is granted.

7. Payments

Online card payments are processed by Stripe. Peak Dale Products does not receive or store your full payment card details.

Customers may be given the option to save their payment details for future purchases. Where this option is used, the payment credentials are handled by the payment provider rather than being stored as full card details by Peak Dale Products.

Customers may also pay using PayPal or, where approved, through a Peak Dale credit account.

We may retain information relating to a transaction, such as its value, payment method, payment status and transaction reference, as part of our order and accounting records.

8. Who We Share Information With

We do not sell personal information.

We may share personal information with trusted organisations where this is necessary to operate our business, process an order, provide our services or meet our legal obligations.

These may include:

• OrderSpace, which provides our B2B website and ordering platform.
• Shopify, which is used as part of the integration between our ordering systems.
• Odoo, which we use for business administration, customer accounts, orders, invoicing and related operations.
• ShipStation, which we use for order fulfilment and shipping administration.
• Stripe, which processes card payments.
• PayPal, where customers choose to pay using PayPal.
• Royal Mail and Parcelforce, for delivery of customer orders.
• Mailchimp, which we occasionally use to send marketing emails to subscribers.
• UK2, which we use in connection with our business email services.
• Creditsafe, when assessing applications for credit facilities.
• Google and Meta, in connection with website analytics, advertising and related technologies.
• Facebook Messenger, when you choose to contact us using the website's Messenger functionality.

We may also share information with our accountants, professional advisers, insurers, debt-recovery providers, law enforcement bodies, regulators or other organisations where reasonably necessary for accounting, legal, regulatory, debt recovery or dispute purposes.

9. Delivery Information

When we dispatch an order, we provide the delivery company with the information reasonably necessary to deliver it. This may include the recipient's name, delivery address, business name, telephone number and email address.

Our current principal delivery providers are Royal Mail and Parcelforce.

10. Marketing Communications

When applying for an account, you may choose to subscribe to our email newsletter. Subscription is optional and is not required to open or maintain a trade account.

We occasionally use Mailchimp to send marketing emails about Peak Dale Products, including information about products and ranges.

You can unsubscribe at any time by using the unsubscribe facility contained within a marketing email or by contacting us.

Unsubscribing from marketing does not prevent us from sending essential service communications relating to your account, orders, payments, deliveries or enquiries.

11. Website Analytics, Advertising and Cookies

Our website uses cookies and similar technologies. We also use Google Analytics, Google Ads and the Meta Pixel in connection with website measurement and advertising.

These technologies may process information such as your IP address, device and browser information, website activity and online identifiers.

Further information about the cookies and similar technologies used on our website is provided in our separate Cookie Policy.

12. Use of Artificial Intelligence Tools

Peak Dale Products may occasionally use artificial intelligence tools, including ChatGPT, to assist with internal business tasks.

This may include analysing order information or assisting us with the wording, completeness, spelling and grammar of responses to customer enquiries, emails or complaints.

We do not use artificial intelligence to provide an automated customer service system or to make automated decisions about customers.

Where an AI tool is used to assist with customer correspondence, we aim to minimise the personal information provided. This may include a customer's first name and the relevant content of their correspondence, but we do not intentionally provide unnecessary identifying information such as postal addresses or contact details.

13. International Processing

Some of the technology and service providers we use are international organisations or may process information using systems located outside the United Kingdom.

Where personal information is transferred outside the UK, we take reasonable steps to ensure that appropriate protections are in place in accordance with applicable UK data protection law. These may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.

14. How Long We Keep Your Information

We keep personal information for as long as reasonably necessary for the purpose for which it was collected, including providing our services, maintaining appropriate business records and complying with legal, accounting and tax requirements.

Different information may therefore be retained for different periods.

• Order, invoice and transaction records may be retained for the period required to meet accounting, tax and legal obligations.
• Active customer account information may be retained while the account remains in use.
• Information relating to inactive accounts may be retained where there is a legitimate business, accounting or legal reason to do so.
• Unsuccessful trade account applications will not be retained for longer than reasonably necessary for account administration and business protection purposes.
• Marketing information may be retained while you remain subscribed. We may retain limited suppression information after you unsubscribe so that we can respect your request not to receive further marketing.
• Information may remain temporarily within secure backups until those backups are replaced or deleted through our normal backup cycle.

We periodically review the information we hold and should delete or anonymise personal information when there is no longer a reasonable business or legal need to retain it.

15. Historical Records

Some historical customer and transaction information may remain within legacy business systems previously used by Peak Dale Products, including MYOB or AccountEdge.

These systems are no longer used for current order processing. Historical information retained within them is subject to the same data protection and retention principles described in this policy.

16. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Measures include:

• password-protected business systems and user accounts;
• access limited to authorised Peak Dale Products personnel;
• secure website connections and encryption where appropriate;
• use of established service providers for payments and business systems;
• regular data backups; and
• reasonable security measures for customer information exported to business computers or files.

No method of electronic storage or transmission can be guaranteed to be completely secure, but we take reasonable steps appropriate to the information we process.

17. Your Data Protection Rights

Depending on the circumstances and the lawful basis on which we process your information, UK data protection law may give you rights including:

• Right of access: you can ask for a copy of personal information we hold about you.
• Right to rectification: you can ask us to correct inaccurate or incomplete information.
• Right to erasure: in certain circumstances, you can ask us to delete your personal information.
• Right to restriction: in certain circumstances, you can ask us to restrict how we use your information.
• Right to object: in certain circumstances, you can object to our processing of your information.
• Right to data portability: in certain circumstances, you can ask us to provide information you supplied to us in a portable format.
• Right to withdraw consent: where we rely on your consent, you can withdraw that consent at any time.

These rights are not absolute and may not apply in every situation. For example, we may need to retain certain transaction information to meet legal or accounting obligations.

To exercise a data protection right, contact us at sales@peakdaleproducts.co.uk.

18. Automated Decision-Making

We do not currently use solely automated decision-making that produces legal or similarly significant effects on customers.

Decisions concerning trade account approval and credit facilities are made manually.

19. Complaints

If you have a concern about how we use your personal information, please contact us first so that we can investigate the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

Peak Dale Products Ltd is registered with the Information Commissioner's Office.

20. Third-Party Websites

Our website may contain links to websites operated by other organisations. Peak Dale Products Ltd is not responsible for the privacy practices of external websites. You should review the privacy information provided by those organisations when using their services.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, systems, service providers or legal obligations. The current version will be published on this website.

22. Contact Us About Your Personal Information